The Tips from Former Smokers ad campaign was launched by the Centers for Disease Control and Prevention's Office on Smoking and Health on March 19. The commercials profile former smokers and others who have been affected by second-hand smoking.
The Centers for Disease Control and Prevention says just two weeks after the ads started running, the Tips from Former Smokers campaign caused the quit line's numbers to spike from 14,000 per week to more than 34,000. The graphic ads depict real people living with the after-effects of tobacco-related diseases.
